Scaling with Integrity
How Soeder Built a Value-Based Natural Care Brand - Swiss Pioneers
Dear Podcast Friends,
This week we have Hanna and Johan Olzon-Åkerström on the podcast.
Hanna and Johan are the founders of the personal care brand Soeder. Back in 2013, the couple started Soeder out of their garage—kicking things off with what’s now their iconic natural soap.
Fast forward to today, and they're crafting a full range of care products—from sanitizers to face creams to lip balms—almost entirely produced in the old repurposed SBB workshop in Zurich Altstetten.
They’ve grown to over 75 employees, run three stunning stores in Zurich and Basel, and their products are stocked in dozens of Swiss and international hotels, bars, and restaurants. And if you’re flying SWISS, you’ll even find Soeder above the clouds.
Over the past decade, Soeder has become a Swiss success story—a bright example of locally made products with global appeal. And if you ask the two, they’re just getting started.
So put on your headphones and let’s go.
Have fun with this episode!
Sandro
Die komplette Folge (90 Minuten) findest du hier:
Kapitelübersicht
(Kapitel-Links führen direkt zu YouTube)
(00:00) Intro: Hanna & Johan
(02:06) The History & Chemistry of Soap
(11:39) Why Soap?
(14:58) Entrepreneurial Journey
(20:48) Emotionality of Care Products
(25:51) Development of Recipes
(32:56) Startup Phase
(41:33) Scaling: Deal with Swiss (Airline)
(48:21) The Secret of Working Together as a Couple
(54:26) Building a Team
(57:35) Building a Value-Based Brand
(01:11:08) Changing Roles as You Grow
(01:18:35) The Future of Soeder
(01:26:18) Challenge: The Conscious Consumer
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Das war’s für diese Woche.
All the love,
Sandro